ABOUT

We Are the Superlative Conspiracy.

Founded in 1999 in Stockholm, WeSC was built on a simple belief: culture moves faster than fashion. From day one, we set out to create more than clothing — we built a platform for creative expression rooted in skateboarding, music, art, and global street culture.

Our name — We Are the Superlative Conspiracy — is a statement. “Superlative” represents the relentless pursuit of excellence across skateboarding, action sports, music, art, design, and culture. “Conspiracy” reflects unity — a collective of creators, innovators, and free thinkers moving culture forward together.

WeSC lives at the intersection of authenticity and progression. Our collections are shaped by those defining what’s next — the skaters, artists, musicians, and disruptors who influence movements before they become mainstream. We draw from global youth culture while honoring our Scandinavian heritage of clean design and progressive thinking.

For over two decades, WeSC has cultivated organic relationships with influential cultural figures across skate, music, sport, and art — earning credibility through participation, not promotion.

We don’t chase culture.

We help define it.

We call them WeActivists — a global collective of cultural catalysts who embody the superlative spirit and represent the brand from the inside out.

Throughout our history, we have partnered with iconic brands and boundary-pushing creatives including Adidas, Absolut Vodka, Nokia, Smart, The Andy Warhol Foundation, RZA, Skrillex, Axwell, Beny Fairfax, Jason Lee, Arto Saari, Galantis and more. These were not collaborations for visibility — they were cultural exchanges that expanded the conversation.

Under the creative direction and leadership of CEO & CMO Joseph Janus, WeSC continues to evolve with the same founding DNA: culture-first, creator-driven, globally connected. The focus remains clear — elevate superlative talent, support emerging voices, and create products that reflect confidence, individuality, and creative independence.

Our mission is not to follow trends.

It is to support the people who create them.

Through our WeSC Cares initiative, we are committed to building a more responsible future — strengthening ethical partnerships, improving sustainability across our supply chain, and reducing our environmental footprint without compromising design or integrity.

WeSC has never been about fitting in.

It has always been about standing apart — together.

Thank you to everyone who has shaped our journey — and to those who will define what comes next.

 

Joseph Janus

CEO